By RPM Central Valley
One of the keys to success with owning rental properties regardless if you own single family homes or multi-family properties is to highlight your rentals most sellable features.
Every owner can use a refresher course on marketing their rental properties because there may be one or more things that you could be listed as a “sellable” feature that will attract more attention from potential renters in your area.
In this article, we will list some of the sellable features you should be promoting with your rental property listings.
Photograph the right features
The first step in highlighting your property’s most sellable features is to share photos of the right features—a.k.a. the features your potential tenants will care most about. These features can be both design-focused and functional; a mix of the two may appeal to the widest audience. Focus on features like crown molding, new appliances, large outdoor or patio space, and newly renovated areas of the home.
To make sure tenants see the property from every angle, put the images into a collage: “This allows somebody glancing through listings to see the interior and exterior shots all at once. Because our homes are so beautifully staged, the split photos get a lot of attention and sets it apart from every other listing,” says Paul Moore, of Smith Mountain Homes.
Do virtual home tours
What better way to highlight your property than with a virtual tour? You can do this by taking a phone video and uploading to YouTube, or take live video with your Facebook or Instagram business page. Either way, this is also a great opportunity to engage with potential renters, so while giving the tour, ask questions. You might say:
“We just finished this bathroom and added the brand new clawfoot tub. Do you like that vintage style? Tell me in the comments!”
“Tenants love using the backyard for grilling and hanging out with friends—the grill over there comes with the property. How often would you use this area?”
If creating all videos on a social platform, be sure to download them and upload to your YouTube channel. You can begin creating different sections for each rental property, so anyone interested in your listings can get walking tours whenever they want.
Share high-quality images
Photographing the right features is important, and the next step is taking high-quality photos. Luckily, you don’t need an expensive camera or photography experience to do that. The new iPhone 7, for example, has made it even easier for you to get expert-quality photos all on your own, thanks to its new dual lens camera, which features a wide angle and telephoto lens, according to iPhone 7 Rumors Confirmed.
Other new phones like the HTC M8 also have this feature, making it possible for you to take photos with the depth of field. This is a feature traditionally found only in expensive SLR and DSLR cameras, providing you with a great opportunity for you to get high-quality photos without spending a lot.
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