Tips For Increasing Occupancy During A Down Market


Are you searching for tips on how to increase occupancy during a down rental market? If so, you come to the right place.

The rental market has been very challenging for landlords over the last year but, the good news is that it’s still entirely possible for every landlord to increase occupancy at their rental properties by following these tips

Tip #1 – Increase Marketing

Thanks to the Internet, it’s easier than ever before for landlords to attract high-quality tenants but the key to success is to start marketing now.

To reach the best tenants possible, you should consider running pay-per-click ads on Facebook, YouTube, or Google AdWords. This will attract the right tenants that you’re searching for, especially since you can use PPC to target renters by keyword.

Tip #2 – Harvest Resident Referrals

Do you have one or more tenants who have been living in your rental property for years? If so, another excellent way to increase the occupancy at your rental properties is to start harvesting resident referrals.

Resident referrals are an effective way to find great tenants because of the simple fact that good people, tend to know good people. This means that you stand a greater chance of renting to a person just like your great tenant, rather than renting to somebody who may end up trashing your property.

Tip #3 – Add Amenities To Your Property

Last of all, but most important, another excellent way to increase tenancy at your rental property is to add more amenities.

Amenities are important because they generally are the things that attract potential tenants to living in a property. These can be items as a washer and dryer, new appliances in the kitchen, doorbell camera, two more advanced amenities that require on-site construction like storage units, or a dog run.

Contact RPM Central Valley

For more property management tips, or to speak with us about the services that we can offer you, contact us today at (209) 572-2222 or click here to connect with us online.