January 2017 is right around the corner and if you have leases that are coming up for renewal it’s time to start thinking about ways you can attract new tenants in 2017.

In this article we will share with you several ways you can attract new tenants who might be interested in renting your Central Valley Rental Property.

1. Social Media

At present, social media offers the quickest, cheapest and most efficient way to reach a large number of new tenants and build strong relationships with existing ones. Keep the interest alive in your community by posting frequent updates and videos on your social media networks. Use your LinkedIn page to connect with other professionals (for example, real estate agents or attorneys whose services are complimentary to yours) who can send referrals your way. Run a contest or quiz on your website with a small prize like a six-month membership to a nearby gym.

2. Online Listing Sites

Since most people start their search for a rental home on the Internet, make sure that you make maximum use of free online listing sites like Craigslist, Zillow and Trulia to market your property.  Use eye-catching copy and high-quality exterior and interior pictures to drive interest and persuade more renters to come in for a viewing. If your property has unique advantages like eco-friendly design or proximity to good schools, remember to highlight those features.

Online newspaper ads are also generally cheaper than placing an ad in a traditional newspaper.

3. Existing Tenant Base

Reach out to your existing tenants and let them know you have a vacancy. If they are satisfied with your services, they would be more than happy to refer you to a friend who is looking for a rental home. You can also offer an incentive in the form of a discount or a $50 restaurant gift card if their friend signs a lease and make it a win-win for all.

Also encourage your tenants to write a favorable review or testimonial for your rental property management company that they or you can post on your website or social network pages.

Get Central Valley Property Management

Tired of managing your rental properties yourself? Get started with Central Valley property management today by calling RPM Central Valley at (209) 572-2222 or click here to connect with us online.